American consumers waste nearly $16 billion in rewards points and miles annually, according to a recent study conducted by Cincinnati-based loyalty marketing company Colloquy and the global commerce firm Swift Exchange. The study, titled “2011 Forecast of U.S. Consumer Loyalty Program Points Value,” shows that merchants from the retail, travel, financial services and hospitality sectors issue about $48 billion in points and miles annually as part of consumer loyalty programs, and only about two-thirds of them are actually redeemed.
Source: Technorati
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