The value of all of those rewards, points and miles earned is almost $48 billion

Today, Colloquy Talk research revealed that for the first time in history the number of loyalty memberships in the U.S. exceeds 2 billion, netting out to more than 18 memberships per household. That’s up 16% from the almost 1.8 billon memberships counted in 2008, or 14.1 programs per household. In Canada, they counted 120.7 million members, up 3.9% from the 2009 COLLOQUY Loyalty Census.

The good news is that more North Americans are inspired to commit to their favorite chains and brands due to the benefits they get from loyalty programs. And the value of all of those rewards, points and miles earned is substantial – almost $48 billion.

Source: Colloquy