Jeremy Gutsche, a fellow Canadian and host of Trend Hunter TV, keynote speakers, and the founder of TrendHunter.com is in the process of releasing a seminal book titled "Exploiting Chaos". I recommend this book to everyone involved in any aspect of loyalty programs. Jeremy provides some interesting nuggets for creative, risky thinking that is most needed in times of change and disorder.
Download a free preview of the book here to begin sparking loyalty program innovation during times of change.
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