Stephen
Prendergast to guide loyalty group into more entertainment venues
Kitchener,
Ont. – March 8, 2013 – LoyaltyMatch Inc, the loyalty and
engagement-computing company, announced today that
Stephen Prendergast has joined its advisory board to guide the company as it
continues to grow its entertainment venues loyalty sector.
Mr. Prendergast, who lives in Los Angeles,
is the former executive vice president of Live Nation Studios (a division of
Ticketmaster/Live Nation) where he managed strategy, marketing, copyright and
legal aspects for negotiation with artists, managers, record labels, copyright
owners and strategic partners. Previously, he was co-CEO of Immediatek/DiscLive
an early pioneer in the live on demand digital music marketplace, where music
fans could purchase a copy of the live concert they had just experienced
immediately after the event. Stephen was also senior vice president-head of music
for Walden Media, which produced the “The Chronicles of Narnia” film franchise,
vice president of Squint/Gaylord/Word Entertainment where he negotiated over
150 license agreements with third parties, was CEO of Pyramid Interactive/OM
Records and a vice president with BMG Music.
“Our recent success with entertainment
venues, and the response that it brought for us, has proven that it is a
segment with great potential for our products and services. We are thrilled to
have Stephen’s knowledge, expertise and understanding of the entertainment
industry to help us understand and better serve our clients,” said Brad
Ball, president and CEO of LoyaltyMatch Inc.
LoyaltyMatch
OnDemand, is a loyalty program Software as a Service
(SaaS) platform enabling the full integration of online and offline consumer
presence including ticketing, box office, social media, mobile, web, POS and
ecommerce. It provides clubs and venues with the look and functionality of a
customized loyalty program with the speed and reduced budget of an
off-the-shelf product, without ever having to manage IT resources or maintain
expensive infrastructures, and it features a complete set of tools and powerful
customization to allow the swift build-out of loyalty programs. Furthermore, it can be deployed as a standalone solution or integrated with
existing ticketing, social, web, mobile, e- and m-commerce, or POS systems.